MP3 Listeners Are Simultaneous Media Users

MP3 users are big technology users and more likely to subscribe to cable TV, have high speed internet access, satellite RV, access streaming video on their cell phones and use voice over internet telecoms services.

Have a look at this interesting study, with the following thought in mind: RADIO IS THE ORIGINAL 'SIMULTANEOUS MEDIUM' (still used by almost 95% of the adult population every week, making that 50 million figure a bit less impressive..).